By: Dominic Jones
Everybody has a Star Wars memory and a new initiative from Target and Lucasfilm seeks to archive as many fan memories as possible. Fans are being invited to share their memories on ShareTheForce.Target.com and to explore memories from other fans. According to Target,
"The collection, which will include celebrity fans Minka Kelly, Chris Hardwick and Bobby Moynihan, will go on to be archived at Lucasfilm – becoming an everlasting example of how we’re all connected by the force. Until now, no one has attempted to collect and capture memories from the 147 million Star Wars fans throughout the world, and Target is introducing a unique program to unite these generations of fans in a way that only Target can do."
You can check out some promo videos for "Share The Force" below,
This sounds like a fun campaign from Target and Lucasfilm. I know from personal experience, that everyone has a Star Wars story, even if they aren't a huge Star Wars fan. I love the idea of archiving fan memories to go in the Lucasfilm archives. I hope that Lucasfilm finds a way to continue this idea, beyond their partnership with Target for "Force Friday."
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