By Ciaran Duggan,
A Star Wars merchandising event named Force Friday was held for the first time on this day back in 2015.
The original event was set up as part of a celebration of the release of Star Wars: Episode VII - The Force Awakens and featured the dispatch of the film's toy and action-figure line.
A number of new novels and reference books were also published as part of the Journey to Star Wars: The Force Awakens initiative - book and comic series which featured content related to Episode VII.
Lucasfilm have put on similar Force Friday events for subsequent cinematic releases, including Rogue One: A Star Wars Story and Episode VIII.
The Force Friday event Go Rogue, which was launched September last year, announced the release of new toys and other merchandise.
A Force Friday II event was held at midnight on Friday for Star Wars Episode VIII - The Last Jedi.
What is your view on the fast becoming annual Force Friday event? Let us know your thoughts in the comments below.
Source: Wookieepedia
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