By: Dominic Jones
As the fangirl movement continues to grow
Star Wars: The Clone Wars voice actor Ashley Eckstein (Ahsoka Tano) and her female sci-fi merchandise brand
Her Universe are presnting their newest campaign, "The Year of the Fangirl". Everyday this year Ashley and Her Universe will feature a Fangirl, and their story, on the Her Universe blog, continuing to prove that sci-fi is for everyone. The featured Fangirls will be selected by Ashley and her team of contributors made up of Tricia Barr (
FANgirl Blog), Erin Kalehan, Amy Ratcliffe (
StarWars.com Blog), Victoria Schmidt (
Scruffy Rebel), and Lillian Skye (
Fangirls in the Force). You can nominate yourself or someone you know by filling out the form
here.
Find out more about the campaign in Ashley's announcement video below:
Read the official Press Release below:
Star Wars Actress Ashley Eckstein and Her Universe Launch The "Year of the Fangirl" Campaign for 2013
Heruniverse.com, through a very
special year-long campaign, will shine the spotlight on a different
fangirl every day showing their diversity, dreams and interests.
New York, NY (PRWEB) February 25, 2013
Ashley Eckstein, the voice of Ahsoka Tano on the television series, Star Wars: The Clone Wars, and founder of Her Universe™,
the groundbreaking sci-fi apparel line for fangirls, announced today a
very special year-long campaign to highlight and recognize one of the
fastest growing and important segments of the sci-fi/fantasy/pop culture
audience...women. Geek Girls, as they sometimes are affectionately
known, can be found in every walk of life and beginning today, HerUniverse.com
will shine the spotlight on a different fangirl every day showing their
diversity, dreams and interests. Featured fangirls will be selected
from submissions by way of fans and a team of 5 fangirl contributors,
personally picked by Eckstein, who will be searching across the U.S. and
the world for individual stories of every day female fans.
"From day one, it's been very important to me to make Her Universe a
positive and supportive community for fangirls," said Ashley Eckstein.
"I've traveled the nation over the past 2 ½ years with Her Universe and I
have been inspired by so many amazing women. There are several great
outlets that highlight fangirl celebrities and pop culture news but I
wanted to create a place where we will share the stories of everyday
women who are proudly letting their geek flag fly! If she considers
herself a fangirl, we want to hear her story!"
Eckstein is encouraging fans to submit their choice for a "fangirl of
the day" on the Her Universe website. Fangirls of any age can be
nominated and profiled; however, fangirls under the age of 13 must be
nominated by their parent or guardian. Starting today, the fangirl form
can be found on the Her Universe website (heruniverse.com)
with questions to be filled out about the female fan to be profiled.
Once completed, individuals can submit the form on the site, and attach a
photo (optional). Each day, Eckstein and the fangirl volunteers, will
spotlight a "fangirl of the day" on the Her Universe website and its
social media platforms.
The Geek Girl contributors Eckstein has assembled for this project
reflects the variety and creative nature of the fangirl community:
Tricia Barr - a professional engineer, author, and founder of FANgirl
Blog, which focuses on discussing Star Wars, strong female characters,
and storytelling.
Erin Kelahan - a longtime sci-fi/fantasy fangirl and passionate
supporter of Her Universe and fangirls everywhere. Erin's goal in life
is to help as many people as possible find and embrace their inner geek.
Amy Ratcliffe - a freelance writer, Star Wars enthusiast, twitter
addict and all-around geek who enjoys most things sci-fi and fantasy.
Amy has written about comics, cosplay, conventions, and other topics
around the internet and in print.
Victoria Schmidt - a veteran cosplayer "Scruffy Rebel," and
co-founder of the geek girl fashion and style blog, "Set To Stunning." A
geek fashion trendsetter who has spent her life devoted to a broad
range of fandoms.
Lillian Skye - a Star Wars fan since before she could hold a
lightsaber, now a junior in high school, Lillian writes for a student
run publication published weekly by the Tampa Bay Times and has her own
blog for geek chic Star Wars fans called "Fangirls in the Force."
The "Year of the Fangirl" campaign officially launches today, February 25th, on http://www.heruniverse.com
but additional elements and opportunities for Geek Girls will be added
throughout the year, including a very special event in coordination with
San Diego Comic Con. More information will follow soon.
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley
Eckstein, and her partner, The Araca Group, known as one of the most
innovative theatrical production and merchandise companies in the world.
Her Universe was created to directly address the expanding market of
female fans by entering into its first agreement with Lucas Licensing to
develop and produce a line of female-centered Star Wars apparel and
accessories. The success of that line was followed up with a collection
for the Syfy network including such shows as Battlestar Galactica and
with BBC America for Doctor Who and with CBS Consumer Products for Star
Trek. You can learn more about Her Universe and purchase the current
line of fangirl apparel and accessories by going to http://www.heruniverse.com and by following Eckstein on Facebook and Twitter.
